Design really can be anything. — Paula Scher

The best way to accomplish serious design … is to be totally and completely unqualified for the job. — Paula Scher

Design always has a purpose. — Paula Scher

Planning is design. As a designer what I tend to do, and what’s different from being a painter, is that I interact with other people, and the people have things they need to have happen. — Paula Scher

When I paint I do a different thing than when I design. But both involve aesthetics, both involve thought, both involve planning. — Paula Scher

Design always has a purpose, art has no purpose. That’s really the difference between them. Do I think one is better than the other? Absolutely not. I think they both fulfill functions. — Paula Scher

I love the big scale and immediate impact of posters. They’re my favourite things to design. — Paula Scher

Design is the art of planning, and it is the art of making things possible. — Paula Scher

I think design, to a degree, is more generous and more humanistic than art, though great art can move us more. — Paula Scher

Really, everything is designed. — Paula Scher

Creativity has to do with what came before you immediately, not what came before you a long time ago. — Paula Scher

All maps are distorted, they are not literal fact. — Paula Scher

I’m hoping that I continue to be innovative on things that are tremendously visible and are still important projects. — Paula Scher

I get to work on things I’ve never done before and I get better at it, and I can do things that are innovative. Which I’ve done in my fifties, and want to continue to do through my sixties. — Paula Scher

Marketing is not inherently bad. That’s just dumb. That’s said by somebody that isn’t doing enough work. — Paula Scher

Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn’t have anything to do with marketing. — Paula Scher

I know that in my own work I’m able to do all kinds of things I never thought I’d be able to do. — Paula Scher

The work needs to get out of your head and on to the table, and it needs to be done from the heart. — Paula Scher

I wasn’t a very good illustrator so I became a designer. — Paula Scher

Beige is the color of indecision. — Paula Scher

You can’t say there shouldn’t be marketing and (that) marketing is a bad thing. — Paula Scher

Marketing is neither good nor evil. — Paula Scher

I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that ‘nyah, nyah, it breaks’ and I think ‘well, I don’t like what Microsoft made… — Paula Scher

Marketing is a necessary part of the creative process. — Paula Scher

Marketing implies that you want a public to relate to your product–if it’s a product–in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does. — Paula Scher

My expectation is that technology always changes. — Paula Scher

Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it’s fantastic. — Paula Scher

What makes me say ‘wow’ continually changes. It changes based on what I know. — Paula Scher

What I hate is when something I’ve done is replaced by something better than what I’ve done. It’s really embarrassing. — Paula Scher

I’m most proud of the fact that I get to keep growing. — Paula Scher

I don’t want people to think about my age. Notbecause I don’t want them to know my age, I just don’t want them to think about it, I don’t want itto be a factor. — Paula Scher

We don’t do everything the same way we always did it. We just don’t. — Paula Scher

I like what I do. So why would I want to stop doing it? — Paula Scher

Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that. — Paula Scher

When I don’t know all the rules I’m just wild. — Paula Scher

I find that I’m at my least creative point when I am doing something that I’ve done in repetition and I know all the rules–I never break the rules because I know them. — Paula Scher

It’s through mistakes that you actually can grow. You have to get bad in order to get good. — Paula Scher