The Best Tim Cook quotes

The most important thing is, Do you have the courage to admit that you’re wrong? And do you change? The most important thing to me as a CEO is that we keep the courage. — Tim Cook

If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world. — Tim Cook

Anything can change, because the smartphone revolution is still in the early stages. — Tim Cook

You want to be the pebble in the pond that creates the ripple for change. — Tim Cook

Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it. — Tim Cook

We’re not going to sit around waiting for the macro to change, We’re going to focus really deeply on the things we can control. — Tim Cook

The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way–enrich people’s lives. — Tim Cook

We are proud to work with rmit and many other schools around the world that share in our vision to help students learn the skills they need to create something that could change the world. — Tim Cook

Yes, we have some cash. — Tim Cook

Android dominates the mobile malware market. — Tim Cook

I just want to build great products. — Tim Cook

The truth is we could make a ton of money if we monetized our customer, if our customer was our product, we’ve elected not to do that. — Tim Cook

Our values are that we do think that people have a right to privacy. And that our customers are not our products. — Tim Cook

I think the most diverse group will produce the best product; I firmly believe that. — Tim Cook

The iPad remains Apple’s second bestselling product–all the more reason why the iPad Pro needs to be ‘big’ in every sense of the word. — Tim Cook

When we launch a product, we’re already working on the next one. And possibly even the next, next one. — Tim Cook

People love our products. They love using our services. All of this, to me, equals great opportunity. — Tim Cook

A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. — Tim Cook

We believe that We need to own and control the primary technologies behind the products that We make. — Tim Cook

I think the iPhone is the best consumer product ever. That’s what I feel about it. And it’s become so integrated and integral to our lives, you wouldn’t think about leaving home without it. — Tim Cook

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. — Tim Cook

It turns out that people–in every country in the world, there’s a segment of buyer that wants the best product and the best experience. And that’s what we’re about providing. — Tim Cook

From a demand point of view, it’s hard to gauge when you don’t have product in stores. — Tim Cook

I’d rather Apple cannibalize Apple than somebody else cannibalize Apple. — Tim Cook

I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government. — Tim Cook

I am who I am, and I’m focused on that, and being a great CEO of Apple. — Tim Cook

Applewatch revolutionized what a watch can do, today, its incredible what apple watch can do, straight from your wrist. — Tim Cook

Apple has sourced, procured and is donating 10million masks to the medical communityin the united states. — Tim Cook

Apple Pay is forever changing the way we pay for things. — Tim Cook

And that’s what everyone at Apple is focused on–pushing forward and creating the future. — Tim Cook

The apple watch edition is The most beautiful expression of The apple watch. — Tim Cook

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is. — Tim Cook

I don’t think Apple has to own a content business. — Tim Cook

Apple tv will reinvent the way that you watch television, and this is just the beginning. — Tim Cook

Apple doesn’t do hobbies as a general rule. — Tim Cook

I don’t really think anything Microsoft does puts pressure on Apple. — Tim Cook

That really advantages not only apple, but everyone in the streaming field. — Tim Cook

Apple Watch is the most personal device we’ve ever created. — Tim Cook

Music’s always been at the heart of Apple. It’s deep in our DNA. We’ve sold Macs to musicians since the beginning of Macs. — Tim Cook

You can interface apple watch with siri, just using Your voice, You can connect to social media, You can keep track of the daily news as it happens. — Tim Cook

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff. — Tim Cook

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs–they’re not really interacting with consumers. — Tim Cook

It’s come a long way and it has a lot further to go, that is what all of us in total are trying to realize in our companies. and i think we are at the front end of that. — Tim Cook

We generally acquire a company every three to four weeks on average. And so it’s a rare month that there’s not a company being bought. We typically buy for technology and really great people. — Tim Cook

The user is caught between two companies, it has nothing to do with money. — Tim Cook

Apple is a uniquely american company whose success is only possible in this country. — Tim Cook

Apple is this great American company that could have only happened here. — Tim Cook

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that? — Tim Cook

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those. — Tim Cook

It has been an economic miracle to allow the person in their basement to start a company, a global company, and serve 175 countries in the world, It is amazing–likely the highest job creator in the last decade. — Tim Cook

Apple is the only company that can take hardware, software, and services and integrate those into an experience that’s an ‘aha’ for the customer. You can take that and apply to markets that we’re not in today. — Tim Cook

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that. — Tim Cook

I learned that focus is key. Not just in your running a company, but in your personal life as well. — Tim Cook

From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small. — Tim Cook

That has always been the objective of Apple: to do things that really enrich people’s lives. That you look back on and you wonder, ‘How did I live without this?’ — Tim Cook

The sidelines are not where you want to live your life. The world needs you in the arena! — Tim Cook

Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got. — Tim Cook

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that. — Tim Cook

The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it. — Tim Cook

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate–when a particular course of action just feels right. — Tim Cook

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life. — Tim Cook

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. — Tim Cook

In the world of cyber security, the last thing you want is to have a target painted on you. — Tim Cook

We have now sold over 500 million ipads to customers around the world and more and more new customers are discovering ipad for the very first time. — Tim Cook

What is at stake here is can the government compel apple to write software that we believe would make hundreds of millions of customers vulnerable around the world, including the u.s.. — Tim Cook

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love. — Tim Cook

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it. — Tim Cook

That brings us to iPad. We think the iPad is the poster–child of the post–PC world. — Tim Cook

From our point of view it’s important that Apple not be the developer for the world. We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it. — Tim Cook

We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal. — Tim Cook

I’m excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. — Tim Cook

We have to make sure, at Apple, that we stay true to focus, laser focus–we know we can only do great things a few times, only on a few products. — Tim Cook

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem. — Tim Cook

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. — Tim Cook

We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives. — Tim Cook