The world doesn’t need another Dell or Compaq. — Steve Jobs

We hire people who want to make the best things in the world. — Steve Jobs

The roots of apple were to build computers for people, not for corporations. The world doesn’t need another dell or compaq. — Steve Jobs

Our goal is to make the best devices in the world, not to be the biggest. — Steve Jobs

The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as Jesus saw it. — Steve Jobs

Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world. — Steve Jobs

The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come. — Steve Jobs

We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. — Steve Jobs

Apple is a team sport. — Jeffrey S. Young

Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple. — Steve Jobs

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business. — Steve Jobs

We’re cautious. We’d rather exceed expectations than miss but I think it’s going to be a continued difficult economy. Apple is trying a different way to navigate out of this, we’re trying to innovate. — Steve Jobs

Technology alone is not enough. — Steve Jobs

It’s not a faith in technology. It’s faith in people. — Steve Jobs

I would trade all of my technology for an afternoon with Socrates. — Steve Jobs

The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well. — Steve Jobs

I’ve always wanted to own and control the primary technology in everything we do. — Steve Jobs

We limit how much technology our kids use at home. — Steve Jobs

Death is very likely the single best invention of life. — Steve Jobs

Probably death is the best invention of life. — Steve Jobs

Lesson No. 1: Your start in life is not what is most important: it is where you end up that counts. — George Ilian

I believe life is an intelligent thing: that things aren’t random. — Steve Jobs

In your life you only get to do so many things and right now we’ve chosen to do this, so let’s make it great. — Steve Jobs

Don’t just live a life; build one. — Steve Jobs

How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better? — Steve Krug

I have enough to last for the rest of my life. — Steve Jobs

And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it. — Steve Jobs

This approach has never let me down, and it has made all the difference in my life. — Steve Jobs

You have to trust in something––your gut, destiny, life, karma, whatever. — Steve Jobs

If today were the last day of my life, would I want to do what I’m about to do today ? — Steve Jobs

Steve’s life wasn’t a movie. It was inspiring, confounding, and unabashedly human, to the very end. — Brent Schlender

By honoring the lives of those we admire, we make our own values known. — Steve Jobs

Life is about creating and living experiences that are worth sharing. — Steve Jobs

I was lucky–I found what I love to do early in life. — Steve Jobs

I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career–it’s a life! — Steve Jobs

Be ready to catch the ball when it is thrown by life. — Steve Jobs

The most precious resource we have is time. — Steve Jobs

A lot of time, people don’t do great things becoz’ great things really aren’t expected of them. — Steve Jobs

This job… We try to save as many people as we can. Sometimes that doesn’t mean everybody, but, if we can’t find a way to live with that, Next time… maybe nobody can be saved. — Steve Rogers

It was rough, really rough, the worst time in my life. — Steve Jobs

Overnight success stories take a long time. — Steve Jobs

We live in an information economy. The problem is that information’s usually impossible to get, at least in the right place, at the right time. — Steve Jobs

This was a very typical time. I was single. All you needed was a cup of tea, a light, and your stereo, you know, and that’s what I had. — Steve Jobs

Your time is limited, so don’t waste it living someone else’s life. — Brent Schlender

My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time. — Walter Johnson

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. — Steve Jobs

Your time on this earth is limited, don’t live someone else’s life, live by your vision. — Steve Jobs

We’ve gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time. — Steve Jobs

If I were running Apple, I would milk the Macintosh for all it’s worth–and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago. — Steve Jobs

I am saddened, not by Microsoft’s success–I have no problem with their success. They’ve earned their success, for the most part. I have a problem with the fact that they just make really third–rate products. — Steve Jobs

I would rather gamble on our vision than make a ‘me, too’ product. — Steve Jobs

Good PR educates people; that’s all it is. You can’t con people in this business. The products speak for themselves. — Steve Jobs

The products suck! There’s no sex in Them anymore! — Steve Jobs

You know, I’ve got a plan that could rescue Apple. I can’t say any more than that it’s the perfect product and the perfect strategy for Apple. But nobody there will listen to me. — Steve Jobs

I think we’re having fun. I think our customers really like our products. And we’re always trying to do better. — Steve Jobs

I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this. — Steve Jobs

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. — Steve Jobs

My philosophy is that everything starts with a great product. — Steve Jobs

The reason that Apple is able to create products like the iPad is because we’ve always tried to be at the intersection of technology and the liberal arts. — Steve Jobs

What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super–easy to use. This is what iPhone is. OK? So, we’re going to reinvent the phone. — Steve Jobs

Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts. — Steve Jobs

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow. — Steve Jobs

I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products. — Steve Jobs

Lesson No. 31: With the wrong person at the helm, even a strong company can take a turn for the worse. — George Ilian

There’s a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic? — Steve Jobs

How can you get fired from the company you started? — Steve Jobs

Music companies are not technology companies any more than technology companies are music companies. They’re really different from each other. — Steve Jobs

I admire Mark Zuckerberg… for not selling out, for wanting to make a company. I admire that a lot. — Steve Jobs

When you’re in a startup, the first ten people will determine whether the company succeeds or not. — Steve Jobs

Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company. — Steve Jobs

It is hard to think that a $2 billion company wIth 4,300–plus people couldn’t compete wIth six people in blue jeans. — Steve Jobs

If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company. — Steve Jobs

We’re gambling on our vision, and we would rather do that than make ‘me too’ products. Let some other companies do that. For us, it’s always the next dream. — Steve Jobs

The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it. — Steve Jobs

Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out. — Steve Jobs

Apple has some tremendous assets, but I believe without some attention, the company could, could, could–I’m searching for the right word–could, could die. — Steve Jobs

The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind. — Steve Jobs

We’re not a media company. We don’t own media. We don’t own music. We don’t own films or television. We’re not a media company. We’re just Apple. — Steve Jobs

My opinion is that the only two computer companies that are software–driven are Apple and NeXT, and I wonder about Apple. — Steve Jobs

The company traditionally shied away from celebrities because it considered its products to be the star, or in Apple’s inside lingo, the ‘hero. — Yukari Iwatani Kane

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines. — Steve Jobs

The second rule that Gates, Grove, and Jobs embraced was to make bold bets, but without betting the company. — David B. Yoffie

Things don’t have to change the world to be important. — Steve Jobs

Those who are crazy enough to think they can change the world usually do. — Steve Jobs

Because the people who are crazy enough to think they can change the world, are the ones who do. — Steve Jobs

Every once in a while, a revolutionary product comes along that changes everything. — Steve Jobs

Don’t be afraid to make difficult decisions, the ones who are crazy enough to think they can change the world are usually the ones that do. — George Ilian

We believe people with Passion CAN change the World for the Better. — Steve Jobs

We believe people with passion can change the world for the better. That’s what we believe. And we believe that those people who are crazy enough to think they can change the world are the ones that actually do. — Steve Jobs

Life can be much broader. You can embrace it, change it, improve it, make your mark upon it. — Steve Jobs

If today were my last day, would I do what I’m doing?…If the answer was ‘No’ too many days in a row, I’d make a change. — Steve Jobs

The web is not going to change the world, certainly not in the next 10 years. It’s going to augment the world. And once you’re in this web–augmented space, you’re going to see that democratization takes place. — Steve Jobs

The thing that bound us together at Apple was the ability to make things that were going to change the world. That was very important. — Steve Jobs

The problem is I’m older now, I’m 40 years old, and this stuff doesn’t change the world. It really doesn’t. — Steve Jobs

Everything around you that you call life was made up by people, and you can change it. — Steve Jobs

Do you want to spend the rest of your life selling sugared water or Do you want a chance to change the world? — Steve Jobs

Do you want to sell sugar water all your life, or do you want to come with me and change the world? — Steve Jobs

Shake off this erroneous notion that life is there and you’re just gonna live in it, versus embrace it, change it, improve it, make your mark upon it. — Steve Jobs

But it’s a disservice to constantly put things in this radical new light–that it’s going to change everything. Things don’t have to change the world to be important. — Steve Jobs