Too many rules will stifle innovation. — Sergey Brin

Any conversation I have about innovation starts with the ultimate goal. — Sergey Brin

The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation. — Sergey Brin

When it’s too easy to get money, then you get a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley. — Sergey Brin

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work. — Sergey Brin

You do see more people that have been freed up over the last couple of hundred years to do work that is more about thinking about or creating things… and I would hope to see that trend continue. — Sergey Brin

Having been trained as a computer scientist in the ’90s, everybody knew that AI didn’t work. People tried it. They tried neural nets, and none of it worked. — Sergey Brin

We’ve been kind of having an increasing succession of tests: tests for getting balloon flights to work, tests to test connectivity. it’s super exciting that this is going to serve actual communities. — Sergey Brin

Solving big problems is easier than solving little problems. — Sergey Brin

We just want to have great people working for us. — Sergey Brin

If Google Books is successful, others will follow. — Sergey Brin

The name was supposed to be ‘Googol,’ which is the mathematical term for a 1 followed by 100 zeroes. It was before the Google spellchecker existed. — Sergey Brin

Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine. — Sergey Brin

I’d like to get to a state where people think that if you’ve Googled something, you’ve researched it, and otherwise haven’t, and that’s it. — Sergey Brin

Generally, health is just so heavily regulated. It’s just a painful business to be in. It’s just not necessarily how I want to spend my time. — Sergey Brin

People try new things all the time. By now, the people who succeed have to be very sophisticated. — Sergey Brin

I wish there were a hundred services with which I could easily look at such a book; it would have saved me a lot of time, and it would have spared Google a tremendous amount of effort. — Sergey Brin

I am sometimes something of a lazy person, so when I end up spending a lot of time using something myself–as I did with Google in the earliest of days, I knew it was a big deal. — Sergey Brin