In this blog post, we will be exploring the life and teachings of entrepreneur Ray Kroc. We will specifically look at his musings on success, hard work, and innovation. Kroc was a prolific thinker and writer, and his quotes are incredibly insightful for anyone looking to start their own business. Whether you’re just starting out or have been in business for a while, these quotes will help you to stay motivated and focused on your goals.

The best kroc quotes

1. If my competitor were drowning I’d stick a hose in his mouth and turn on the water. — Ray Kroc

2. Happiness is not a tangible thing, it’s a byproduct–a byproduct of achievement. — Ray Kroc

3. Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me. — Ray Kroc

4. While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap. — Ray Kroc

5. I didn’t know what we would be selling in the year 2000 but whatever it was we would be selling the most of it. — Ray Kroc

6. We provide food that customers love, day after day after day. People just want more of it. — Ray Kroc

7. The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it. — Ray Kroc

8. The definition of salesmanship is the gentle art of letting the customer have it your way. — Ray Kroc

9. All money means to me is a pride in accomplishment. — Ray Kroc

10. When times are bad is when you want to build! Why wait for things to pick up so everything will cost more? — Ray Kroc

11. Are you green and growing or ripe and rotting? — Ray Kroc

12. The quality of a leader is reflected in the standards they set for themselves. — Ray Kroc

13. The quality of a leader is reflected in the standards they set for themselves. — Ray Kroc

14. If my competitor were drowning I’d stick a hose in his mouth and turn on the water. — Ray Kroc

15. If you have time to lean, you have time to clean. — Ray Kroc

16. None of Us is as Good as All of Us. — Ray Kroc

17. It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor. — Ray Kroc

18. The first dollar is the most you will get if you don’t love what you are doing. — Ray Kroc

19. Customers tend to avoid a restaurant that’s going aswamp in its own sludge. — Ray Kroc

20. I believe in God, family, and McDonald’s. And in the office, that order is reversed. — Ray Kroc

21. If you’re not a risk taker, you should get the hell out of business. — Ray Kroc

22. You must perfect every fundamental of your business if you expect it to perform well. — Ray Kroc

23. A little bit of luck helps, yes, but the key element, which too many in our affluent society have forgotten, is still hard work–grinding it out. Ray — Ray Kroc

24. If my competitor were drowning I’d stick a hose in his mouth and turn on the water. — Ray Kroc

25. To be successful, you must be daring, be first and be different. — Ray Kroc

26. When you’re green, your growing. When you’re ripe, you rot. — Ray Kroc

27. In my experience, good executives don’t make mistakes. — Ray Kroc

28. You must perfect every fundamental of your business if you expect it to perform well. — Ray Kroc

29. I didn’t know what we would be selling in the year 2000 but whatever it was we would be selling the most of it. — Ray Kroc

30. When times are bad is when you want to build! Why wait for things to pick up so everything will cost more? — Ray Kroc

31. The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it. — Ray Kroc

32. Speaking of competition in the fast–food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me. — Ray Kroc

33. The definition of salesmanship is the gentle art of letting the customer have it your way. — Ray Kroc

34. I believe in God, family, and McDonald’s. And in the office, that order is reversed. — Ray Kroc

35. I suffer with you. I’ve never seen such stupid ballplaying in all my life! — Ray Kroc

36. All money means to me is a pride in accomplishment. — Ray Kroc

37. Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide. — Ray Kroc

38. If you believe in it, and you believe in it hard, it is impossible to fail. — Ray Kroc

39. I put the hamburger on the assembly line. — Ray Kroc

40. If you have time to lean, you have time to clean. — Ray Kroc

41. As long as you’re green you’re growing, as soon as you’re ripe you start to rot. — Ray Kroc

42. You must perfect every fundamental of your business if you expect it to perform well. — Ray Kroc

43. I don’t believe in saturation. We’re thinking and talking worldwide. — Ray Kroc

44. Mcdonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image. — Ray Kroc

45. I saw opportunity appear in an ugly six–spindle shake machine … and grabbed it. — Ray Kroc

46. You’ll learn more about a road by traveling it than by consulting all the maps in the world. — Ray Kroc

47. We provide food that customers love, day after day after day. People just want more of it. — Ray Kroc

48. I believe in God, family, and McDonald’s. And in the office, that order is reversed. — Ray Kroc

49. The organization cannot trust the individual; the individual must trust the organization. — Ray Kroc

50. In my experience, good executives don’t make mistakes. — Ray Kroc

Conclusion

Kroc once said, “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” This quote is a reminder that success comes when you focus on your work, prioritize the needs of your customers, and love what you do. With Kroc’s advice, we can all strive to reach success in the same way he did.