The great thing about fact–based decisions is that they overrule the hierarchy. — Jeff Bezos

Our point of view is we will sell more if we help people make purchasing decisions. — Jeff Bezos

Everything you are comes from your choices. — Jeff Bezos

Not the outcome any of us wanted. — Jeff Bezos

Be proud of your choices, not your gifts. — Jeff Bezos

We are our choices. Build yourself a great story. — Jeff Bezos

Cleverness is a gift, kindness is a choice. — Jeff Bezos

It’s not an experiment if you know it’s going to work. — Jeff Bezos

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three. — Jeff Bezos

We’re not competitor obsessed, we’re customer obsessed. We start with the customer and we work backwards. — Jeff Bezos

Work hard, have fun and make history. — Jeff Bezos

Determine what your customers need, and work backwards. — Jeff Bezos

If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table. — Jeff Bezos

People loved their horses, too. But you don’t keep riding your horse to work just because you love it. — Jeff Bezos

The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works. — Jeff Bezos

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. — Jeff Bezos

I’m skeptical of any mission that has advertisers at its centerpiece. — Jeff Bezos

Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new. — Jeff Bezos

I don’t know about you, but most of my exchanges with cashiers are not that meaningful. — Jeff Bezos

I don’t want to use my creative energy on somebody else’s user interface. — Jeff Bezos

Above all else, align with customers. Win when they win. Win only when they win. — Jeff Bezos

People don’t want gadgets, they want services. — Jeff Bezos

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology. — Jeff Bezos

Infrastructure web services had to happen. — Jeff Bezos

Our premise is there are going to be a lot of winners. It’s not winner take all. Other people do not have to lose for us to win. — Jeff Bezos

My view is there’s no bad time to innovate. — Jeff Bezos

Mediocre theoretical physicists make no progress. They spend all their time understanding other people’s progress. — Jeff Bezos

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life. — Jeff Bezos

There are a whole bunch of people who don’t like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time. — Jeff Bezos

Entrepreneurs must be willing to be misunderstood for long periods of time. — Jeff Bezos

I try to spend my time on areas that I think are important for the future, and where I think I can add value. — Jeff Bezos

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts — Jeff Bezos

People who were right a lot of the time were people who often changed their minds. — Jeff Bezos

For people who are readers, reading is important to them. — Jeff Bezos

A company shouldn’t get addicted to being shiny, because shiny doesn’t last. — Jeff Bezos

My own view is that every company requires a long–term view. — Jeff Bezos

The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer–centric company. — Jeff Bezos

Your brand is formed primarily, not by what your company says about itself, but what the company does. — Jeff Bezos

If you only do things where you know the answer in advance, your company goes away. — Jeff Bezos

We were hoping to build a small profitable company; and of course, what we’ve done is build a large, unprofitable company. — Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. — Jeff Bezos

For every leader in the company, not just for me, there are decisions that can be made by analysis. These are the best kinds of decisions! — Jeff Bezos

Part of company culture is path–dependent. It’s the lessons you learn along the way. — Jeff Bezos

I’m going to go do this crazy thing. I’m going to start this company selling books online. — Jeff Bezos

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk. — Jeff Bezos

Focusing on the customer makes a company more resilient. — Jeff Bezos

If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company. — Jeff Bezos

If we think long term, we can accomplish things that we couldn’t otherwise accomplish. — Jeff Bezos

Invention requires a long–term willingness to be misunderstood. — Jeff Bezos

If you think about the long term then you can really make good life decisions that you won’t regret later. — Jeff Bezos

If you’re long–term oriented, customer interests and shareholder interests are aligned. — Jeff Bezos

If you’re going to invest in an Internet stock, you must be a long–term investor. — Jeff Bezos

People forget already how much utility they get out of the Internet–how much utility they get out of e–mail, how much utility they get out of even simple things like brochureware online. — Jeff Bezos

I feel like in one year it’s very easy to go from Internet poster boy to Internet piсata. — Jeff Bezos

Web 1.0 was making the Internet for people, Web 2.0 is making the Internet better for companies. — Jeff Bezos

We are at the 1908 Hurley washing machine stage with the Internet. — Jeff Bezos

Am I going to regret leaving Wall Street? No. Will I regret missing the beginning of the Internet? Yes. — Jeff Bezos

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming. — Jeff Bezos

Amazon.com strives to be the e–commerce destination where consumers can find and discover anything they want to buy online. — Jeff Bezos

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient. — Jeff Bezos

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers. — Jeff Bezos

Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want. — Jeff Bezos

The Internet is disrupting every media industry…people can complain about that, but complaining is not a strategy. And Amazon is not happening to book selling, the future is happening to book selling. — Jeff Bezos

Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn’t. The cultures are self–reinforcing, and that’s a good thing. — Jeff Bezos

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right. — Jeff Bezos

If you’re competitor–focused, you have to wait until there is a competitor doing something. Being customer–focused allows you to be more pioneering. — Jeff Bezos

If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience. — Jeff Bezos

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable. — Jeff Bezos