We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind. — Edward Bernays

The only difference between ‘propaganda’ and ‘education,’ really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don’t believe in is propaganda. — Edward Bernays

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public’s consent to a program or goal. — Edward Bernays

The best place to find things: the public library. — Edward Bernays

In place of thoughts it has impulses, habits, and emotions. — Edward L. Bernays

The best defense against propaganda: more propaganda. — Edward Bernays

People want to go where they wanted to be led. — Edward Bernays

Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet. — Edward Bernays

If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. — Edward Bernays

The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy. — Edward Bernays

Propaganda mainly tells us that Bernays’s true métier was to help giant players with their various sales and image problems. — Edward L. Bernays

The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist. — Edward Bernays

The myth of the detached manipulator and compliant crowd has, since the Twenties, also been abundantly re–echoed by academic students of mass suasion. — Edward L. Bernays

The only propaganda which will ever tend to weaken itself as the world becomes more sophisticated and intelligent, is propaganda that is untrue or unsocial. — Edward L. Bernays

Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. — Edward Bernays

Look for a situation in which your work will give you as much happiness as your spare time. — Edward Bernays

Whatever of social importance is done today, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda. — Edward L. Bernays

The systematic study of mass psychology revealed to students the potentialities of invisible government of society by manipulation of the motives which actuate man in the group. — Edward Bernays

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. — Edward Bernays

Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion. — Edward Bernays

Propaganda is the executive arm of the invisible government. — Edward Bernays

Instead of assaulting sales resistance by direct attack, he is interested in removing sales resistance. — Edward L. Bernays

In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power. — Edward Bernays

Propaganda is aimed mainly at Bernays’s potential corporate clientele. And yet the author variously masks that plutocratic bias. — Edward L. Bernays

Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos. — Edward Bernays

No matter how objectionable the character of a paper may be, it is always a trifle better than the patrons on whom it relies for its support. — Edward L. Bernays

The great enemy of any attempt to change men’s habits is inertia. Civilization is limited by intertia. — Edward L. Bernays

Control — Edward L. Bernays

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented. — Edward Bernays

Big business will still leave room for small business. — Edward L. Bernays

Men (people) are rarely aware of the real reasons which motivate their actions. — Edward Bernays

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it. — Edward Bernays

We govern what the public think about. — Edward Bernays

I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda. — Edward Bernays

It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man. — Edward Bernays